Product Design Leader
Mercedes Scenna
The engine can be complex. The experience doesn't have to be.
10+ years leading product design across complex B2B and AI‑powered SaaS. Most recently at Copado, a DevOps platform built for Salesforce and expanded across Angular‑based stacks, where I built the design practice from zero and stayed hands‑on through every stage of its growth.
B2B SaaS
AI Product Design
Design Systems Leadership
Based in Madrid
Selected Work
Case studies, in progress
Full write‑ups are being built out now. The headline results below are real; here's what's coming first.
Journey to Value →
180 → 18 days to value Case study in progressAI Platform →
NPS 61 → 80 Case study in progress
About
From graphic design to product design leadership
I started in graphic design at Universidad de Buenos Aires, then moved into UX and product design. For the last 10+ years I've worked almost entirely in complex B2B and SaaS products, most of it at Copado, a DevOps platform for Salesforce and Angular‑based stacks, where I built the design practice from the ground up and led it from individual contributor through director and back to hands‑on principal‑level work.
My recent focus has been AI: making sure it stays in service of the user rather than becoming the point of the product. The engine underneath can be as complex as it needs to be. Nobody should have to be a pilot to fly it.
I like having a full view of the product, connecting with support, sales and implementation to understand what's actually breaking for customers, and designing from there. I'm currently exploring design leadership roles, principal or head of design, at small to mid‑size B2B companies building complex AI products in Europe.
- Location
- Madrid, Spain
- Languages
- Spanish (native)
English (fluent)
German (professional) - Focus
- B2B & AI SaaS
Europe - Roles
- Principal / Head of Design
Experience
Oct 2025 – Aug 2026
Principal Product Designer
Copado · Madrid, Spain (Remote)
Shipped Agentia Advanced ($1M+ Q1 revenue), refreshed the AI Platform's visual and interaction language (NPS 61→80), and built Org Discovery, an AI‑powered DevOps maturity scanner.
May 2019 – Sep 2025
Director of Product Design
Copado · Madrid, Spain (Remote)
Built and scaled Copado's UX practice and multi‑platform design system from the ground up; led the Nitro / Journey to Value initiative, cutting Time to Value from 180 to 18 days.
Sep 2018 – Apr 2019
Lead UX/UI Designer
Bravent · Madrid, Spain
Led UX/UI strategy across Legal, Commercial, Supply Chain and Sports engagements for enterprise clients.
Sep 2013 – Aug 2018
Senior UX/UI Designer
Bloopark · Magdeburg, Germany
End‑to‑end design for web and mobile products across online shops, intranets and portals, in cross‑functional agile teams.
Feb – Sep 2013
Community Manager
Agustina Saquer · Buenos Aires, Argentina
Social media content and corporate identity, plus art and photography production.
Apr – Sep 2012
Programming Assistant, Intern
Turner Broadcasting · Buenos Aires, Argentina
Loaded and managed digital content for Cartoon Network's web platform.
Contact
Let's talk
Open to design leadership conversations, principal or head of design, at B2B and AI SaaS companies in Europe.
mercedes.scenna@gmail.com